globe
  1. Core Reading 3 items
    1. Editorial overview: Consumer behavior - Jeff Joireman, Kristina M Durante 08/2016

      Article Argymhellir ei ddarllen - Recommended Reading

    2. The ebb and flow of consumer identities: the role of memory, emotions and threats - Americus Reed, Mark R Forehand 08/2016

      Article Testyn Craidd - Core Text

    3. Routledge International Handbook of Consumer Psychology - Cathrine V. Jansson-Boyd 2016

      Book Darllen Ehangach - Wider Reading

  2. Recommended Reading 10 items
    1. The Influence of Nutrition Information on Choice: The Roles of Temptation, Conflict and Self-Control - LOUISE M. HASSAN, EDWARD M. K. SHIU, NINA MICHAELIDOU 2010

      Article Argymhellir ei ddarllen - Recommended Reading

    2. Attitudes and Attitude Change - Gerd Bohner, Nina Dickel 10/01/2011

      Article Testyn Craidd - Core Text

    3. The Role of Emotions in Marketing - R. P. Bagozzi, M. Gopinath, P. U. Nyer 01/04/1999

      Article Testyn Craidd - Core Text

    4. Causes and consequences of emotions on consumer behaviour - Lisa Watson, Mark T. Spence 2007

      Article Testyn Craidd - Core Text

    5. Identity-based consumer behavior - Americus Reed, Mark R. Forehand, Stefano Puntoni, Luk Warlop 2012

      Article Testyn Craidd - Core Text

    6. The dynamics of consumer behavior: A goal systemic perspective - Catalina E. Kopetz, Arie W. Kruglanski, Zachary G. Arens, Jordan Etkin 2012

      Article Testyn Craidd - Core Text

    7. Mindful consumption: a customer-centric approach to sustainability - Jagdish N. Sheth, Nirmal K. Sethia, Shanthi Srinivas 2011

      Article Testyn Craidd - Core Text

    8. Materialism: the good, the bad, and the ugly - L. J. Shrum, Tina M. Lowrey, Mario Pandelaere, Ayalla A. Ruvio 2014

      Article Testyn Craidd - Core Text

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