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  1. Key texts 4 items
    1. Marketing Communications: A European Perspective - Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh 2018

      Book Testyn Craidd - Core Text

    2. Marketing communications: discovery, creation and conversations - Chris Fill, Sarah Turnbull 2016

      Book Testyn Craidd - Core Text

    3. Integrated advertising, promotion, and marketing communications - Kenneth E. Clow, Donald Baack 2016

      Book Testyn Craidd - Core Text

  2. Recommended 1 item
    1. Theory of Planned Behaviour

      Webpage Argymhellir ei ddarllen - Recommended Reading This website will help in understanding the Theory of Planned Behaviour (week 2 lecture)

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